Small mind map activity done with markers

Pioneering Visual Experiences

PIONEERING VISUAL EXPERIENCES

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VISUAL LEARNING, GRAPHIC RECORDING and GRAPHIC FACILITATION

How many screens, monitors and images have you looked at today?
How many words have you read?
How many pages have you scrolled?
It almost goes without saying: visual content plays a major role in our lives today.

Ninety percent of information transmitted to the brain is visual. And with approximately 65 percent of the population being visual learners, it’s more important than ever to ensure that the images that are produced serve as an effective way of communicating.

Graphic recorders and graphic facilitators can be valuable assets in meetings and events to ensure that ideas are accurately captured, complex thoughts are synthesized and strategic initiatives are given levity to flourish. 

What We Do

At Idea360, we’ve been offering these visual learning experiences to help solve some of the biggest problems for some of the world’s biggest companies for more than 22 years. 

Today, we are pioneering how neuroscience, learning theory, graphic facilitation, visual learning and problem solving, graphic recording, and storytelling tap into your creative brain power. 

We design meetings and events that link to your goals, create an interactive experience that are highly visual, and tell a story – always keeping you, the human, at the center.

Visual Learning

We help meeting attendees learn and retain key information using visual learning strategies. Our visual sense takes up 50% of our brain’s resources. Because of this, pictures truly are worth the proverbial 1000 words. In neurology, this is called the pictorial superiority effect. 

If information is presented orally, after 72 hours one will only remember approximately 10% of what was heard. But when a picture is added, recall reaches 65%. Our brains are wired to find visualization, graphic facilitation, and graphic recording compelling. Use this in your meetings and events to create a new and more effective way of communicating.

Graphic Recording

The intent of graphic recording is to capture the essence of the discussion and the specific points, statements, and agreements in a graphic format. 

Using felt markers and large sheets of butcher paper, sometimes in combination with pre-made templates, the graphic recorder will illustrate the meeting live. The output of each process is large, illustrated maps that can be used to unpack the conversation at a later time. 

This visual method is a powerful tool that assists learning and communication between groups and individuals, especially considering that visuals are processed 60,000X faster in the brain than text.

Graphic Facilitation

Graphic facilitation is a visual thinking process that creates understanding as we begin to see patterns and combine ideas in new ways – allowing us to see things more clearly, and to innovate and problem solve together. 

This role combines understanding of group process, meeting facilitation, and agenda design. 

Often, we partner with internal/external teams who are responsible for the meeting outcomes, and together, integrate visual learning processes into the agenda and meeting design.

The Idea360 Advantage

At Idea360 we design for ROE – return on experience – that can be measured in employee engagement, customer satisfaction, positioning success, and your organization’s ability to achieve goals by creating a Strategy Story that is not just an idea, but a reality. 

We work to ensure your well-designed Strategy Story does more than push information – your story creates a movement.

Graphic facilitation idea map

More Than a Meeting, You Want a Movement

Don’t have another meeting. Create a movement! 

One of the worst parts of any business has to be the meetings. 

You know the ones. Everyone is late. Or doesn’t know what’s going on. 

The technology doesn’t work:  the call won’t connect, the video won’t load, the powerpoint file is corrupted. 

The speaker drones on. The audience is disenfranchised and disengaged. Nothing actually happens. – The meeting could have been an email.

But! It doesn’t have to be that way.

We believe you need to design for experience rather than hold “just another meeting.” We believe that experiences lead to stories. And stories build movements.

You have big ideas and want to take your strategic work further. You want to become a better leader and be able to see what’s around the bend.  A regular old meeting just won’t cut it anymore.

Your people want to be heard. They want to know their voice counts and that they have a stake in the process and outcomes. With new listening and empathy skills, you can gain that emotional commitment and build an irresistible force for achieving your goals. 

You seek new ways to problem solve, build something innovative, better understand your organization or your clients, and ask questions in new and creative ways.  Today, leaders want to discover NEW WAYS TO LEAD “NEW WAYS OF WORKING” – but don’t know how to do it.  

Here’s how!!

possibility in action
  1. Make it HUMAN! Enable your people to imagine and collaborate.
  2. Make it an EXPERIENCE! Design your event so it is an experience where your people feel a deeper connection to what’s possible.
  3. Make it VISUAL! Create a space where people can see what they imagine so be propelled to act. 
  4. Tell a STORY! Share stories that stick and that people want to hear.
  5. STRATEGY always! Make the direction purposeful and mean business.

Follow the brain science! When all of the senses are stimulated, your  meeting will be more memorable and the experience will be more impactful. Because more parts of the brain are activated, people will retain more information. This creates the conditions where people and ideas collide! 

At Idea360, We design for outcomes and moments of impact. Our meetings are immersive experiences. Interactive activities and tools drive your narrative – and bring your story to life. We take you on an immersive journey that leads to new insights and compels you to take action and results in an unmatched “return on experience.” (ROE)

We create an ROE that demonstrates the value that people can relate to and understand. Our experiences enable people to develop an emotional connection to the work so they are compelled and inspired to take action toward a solution. 

Here’s how:

  • We design and facilitate purpose-driven, strategic conversations that are grounded with buy-in, built upon collaborative and productive energy, and vibrate with ideas. 
  • We create immersive experiences, interactive activities, and tools drive your narrative –and bring your story to life. 
  • We offer a kinesthetic experience of being in a room that has been designed differently. 
  • We create a space where people can explore the adoption of a new mindset and come away feeling energized about what they have discovered and explored. 
  • We help people see themselves as part of the interactive process and we help to bring the process to life. 

Taking the form of a two-hour breakout inside your event or a living lab that fully unfolds over a period of time, our immersive experiences are interactive, connected and generative, which results in more confidence about organizational strategy and allows a new culture of visionary leadership and competitiveness to emerge.

Corporate team after graphic facilitation session standing with their work from the day

Human Centered Design + Visual Thinking

Human-Centered Design 

Traditionally, businesses have not prioritized human talents, assets and capabilities in their work. Focusing primarily on technological advancements, they’ve lost the balance of humans and tech – the future will require both. To develop solutions to human problems, you need to get to know the people you are designing for. It’s about understanding the human perspective. That’s why Human-Centered Design has become so popular. 

But what is Human-Centered Design?

Commonly used in design and management frameworks, Human-Centered Design is a creative approach to problem-solving. Commonly used in design and management frameworks, it sits at the intersection of empathy and creativity. It requires having a deep understanding of people (empathy) while seeing the bigger picture so you can arrive at something new, novel and useful (creativity).

Creating a culture of human-centered innovation requires teaching people new skills to use in their daily work. These human-centered design skills can spark enthusiasm, promote collaboration, provide repeatable innovation, and measurably impact your work. 

Using Human-Centered Design in meetings and events ensures creativity, innovation and engagement to create transformative change. Whether you seek to make a better product, process or service or just a better company, the activities should be people-focused. A Human-Centered Design approach empowers people to become creative problem solvers. Getting teams and organizations innovating on their own empowers everyone to make the business better.

At Idea360, we understand and use your learning models and process to meet your needs and that of your people. We humanize strategy and visualize change.

Our services are designed for those who are seeking new ways to problem-solve, build something innovative, better understand their organization or their clients, and ask questions in new and creative ways. 

Idea360 creates immersive experiences that help people imagine, collaboratively create and design a better future through strategic visualization, innovative meeting facilitation and interactive human experiences

We keep the human in process design and digital facilitation. 

Man talking during graphic facilitation discovery

Visual Thinking

When using Design Thinking, there are literally thousands of tools and methods available to help you discover what people want and how to deliver on their expectations. The challenge is to figure out which ones to use and when to use them. This comes from experience and training. 

One method to enhance creativity is Visual Thinking. 

Visual thinking helps you unlock a different part of our brain. It allows you to think in a non-verbal way, and access parts of your creativity. Most design thinkers call visualization “the mother of all design tools” because it is used in every stage of the design thinking process – from  Empathize to Define, Ideate, Prototype and Test. And even through each round of Iteration, until you get it right. 

Visual Thinking is a human-centered approach that gives you and your team an experience that integrates visual storytelling, design thinking, and digital facilitation. It should foster curiosity among people so they feel a deeper connection to what’s possible, can visualize what they imagine, and will choose to act. You achieve this by engaging in a process that identifies the challenge, conceptualizes solutions and outcomes, and locates you (your place and your role) in the story. When done right, Visual Thinking links the emotional and logical brain, thus leading to smarter choices and actions.

Creative problem solving is better done with a picture that gets everyone on the same page and allows them to see themselves in the picture.

Visual Thinking has a big “return on experience” (ROE) that enables people to develop an emotional connection to the work so they are compelled and inspired to take action toward a solution.

At Idea360, we understand and use your learning models and process to meet your needs and that of your people. We humanize strategy and visualize change.

Our services are designed for those who are seeking new ways to problem-solve, build something innovative, better understand their organization or their clients, and ask questions in new and creative ways. 

Idea360 creates immersive experiences that help people imagine, collaboratively create and design a better future through strategic visualization, innovative meeting facilitation and interactive human experiences

We keep the human in process design and digital facilitation.