Small mind map activity done with markers

Pioneering Visual Experiences

PIONEERING VISUAL EXPERIENCES

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VISUAL LEARNING, GRAPHIC RECORDING and GRAPHIC FACILITATION

How many screens, monitors and images have you looked at today?
How many words have you read?
How many pages have you scrolled?
It almost goes without saying: visual content plays a major role in our lives today.

Ninety percent of information transmitted to the brain is visual. And with approximately 65 percent of the population being visual learners, it’s more important than ever to ensure that the images that are produced serve as an effective way of communicating.

Graphic recorders and graphic facilitators can be valuable assets in meetings and events to ensure that ideas are accurately captured, complex thoughts are synthesized and strategic initiatives are given levity to flourish. 

What We Do

At Idea360, we’ve been offering these visual learning experiences to help solve some of the biggest problems for some of the world’s biggest companies for more than 22 years. 

Today, we are pioneering how neuroscience, learning theory, graphic facilitation, visual learning and problem solving, graphic recording, and storytelling tap into your creative brain power. 

We design meetings and events that link to your goals, create an interactive experience that are highly visual, and tell a story – always keeping you, the human, at the center.

Visual Learning

We help meeting attendees learn and retain key information using visual learning strategies. Our visual sense takes up 50% of our brain’s resources. Because of this, pictures truly are worth the proverbial 1000 words. In neurology, this is called the pictorial superiority effect. 

If information is presented orally, after 72 hours one will only remember approximately 10% of what was heard. But when a picture is added, recall reaches 65%. Our brains are wired to find visualization, graphic facilitation, and graphic recording compelling. Use this in your meetings and events to create a new and more effective way of communicating.

Graphic Recording

The intent of graphic recording is to capture the essence of the discussion and the specific points, statements, and agreements in a graphic format. 

Using felt markers and large sheets of butcher paper, sometimes in combination with pre-made templates, the graphic recorder will illustrate the meeting live. The output of each process is large, illustrated maps that can be used to unpack the conversation at a later time. 

This visual method is a powerful tool that assists learning and communication between groups and individuals, especially considering that visuals are processed 60,000X faster in the brain than text.

Graphic Facilitation

Graphic facilitation is a visual thinking process that creates understanding as we begin to see patterns and combine ideas in new ways – allowing us to see things more clearly, and to innovate and problem solve together. 

This role combines understanding of group process, meeting facilitation, and agenda design. 

Often, we partner with internal/external teams who are responsible for the meeting outcomes, and together, integrate visual learning processes into the agenda and meeting design.

The Idea360 Advantage

At Idea360 we design for ROE – return on experience – that can be measured in employee engagement, customer satisfaction, positioning success, and your organization’s ability to achieve goals by creating a Strategy Story that is not just an idea, but a reality. 

We work to ensure your well-designed Strategy Story does more than push information – your story creates a movement.

See the Future graphic held by three corporate team member after graphic facilitation session

Stories Inspire Action

Stories to Inspire Action. 

Storytelling has the potential to create new and deeper meaning in your organization.

Through storytelling, we challenge current frameworks and thinking, and present ideas in  ways that deliver meaningful messages and inspire people to think and act differently. Storytelling is powerful. It can be used to create change, build culture, disseminate learning, capture knowledge and inspire movements. 

With support and conscious work to grow attendee skills, your organization will experience the payoff of storytelling again and again. Even after the initial engagement ends: that is when the magic really happens, and results are realized. When using storytelling, participants have access to a full memory of the experience, which allows them to relive it, and begin to create their own meaning, becoming the storyteller themselves. That’s why “Tell me a story” has ROI when “Hand me those slides” does not.

Storytelling has all the components that neuropsychology explains you need to motivate, engage, innovate, free creativity, get aligned, and move your organization forward. 

Stories help you build stronger emotional ties to your critical messages. They provide triggers and ideas for bringing the stories home so that your attendees become the storytellers themselves. This happens when a concept called redintegration comes into play. Redintegration is the ability to bring a memory back full-force and it happens not in the logical centers of your brain where powerpoint can access it, but in the emotional centers where storytelling and visual learning occur.

At Idea360 we design for ROE – return on experience – that can be measured in employee engagement, customer satisfaction, positioning success, and your organization’s ability to achieve goals – and to create a strategy story that is not just an idea but a reality. 

We work to ensure your well-designed Strategy Story does more than push information – your story creates a movement.

Corporate team after graphic facilitation session standing with their work from the day

Human Centered Design

Human-Centered Design 

Traditionally, businesses have not prioritized human talents, assets and capabilities in their work. Focusing primarily on technological advancements, they’ve lost the balance of humans and tech – the future will require both. To develop solutions to human problems, you need to get to know the people you are designing for. It’s about understanding the human perspective. That’s why Human-Centered Design has become so popular. 

But what is Human-Centered Design?

Commonly used in design and management frameworks, Human-Centered Design is a creative approach to problem-solving. Commonly used in design and management frameworks, it sits at the intersection of empathy and creativity. It requires having a deep understanding of people (empathy) while seeing the bigger picture so you can arrive at something new, novel and useful (creativity).

Creating a culture of human-centered innovation requires teaching people new skills to use in their daily work. These human-centered design skills can spark enthusiasm, promote collaboration, provide repeatable innovation, and measurably impact your work. 

Using Human-Centered Design in meetings and events ensures creativity, innovation and engagement to create transformative change. Whether you seek to make a better product, process or service or just a better company, the activities should be people-focused. A Human-Centered Design approach empowers people to become creative problem solvers. Getting teams and organizations innovating on their own empowers everyone to make the business better.

At Idea360, we understand and use your learning models and process to meet your needs and that of your people. We humanize strategy and visualize change.

Our services are designed for those who are seeking new ways to problem-solve, build something innovative, better understand their organization or their clients, and ask questions in new and creative ways. 

Idea360 creates immersive experiences that help people imagine, collaboratively create and design a better future through strategic visualization, innovative meeting facilitation and interactive human experiences

We keep the human in process design and digital facilitation.