Human Centered Design + Visual Thinking

Human-Centered Design 

Traditionally, businesses have not prioritized human talents, assets and capabilities in their work. Focusing primarily on technological advancements, they’ve lost the balance of humans and tech – the future will require both. To develop solutions to human problems, you need to get to know the people you are designing for. It’s about understanding the human perspective. That’s why Human-Centered Design has become so popular. 

But what is Human-Centered Design?

Commonly used in design and management frameworks, Human-Centered Design is a creative approach to problem-solving. Commonly used in design and management frameworks, it sits at the intersection of empathy and creativity. It requires having a deep understanding of people (empathy) while seeing the bigger picture so you can arrive at something new, novel and useful (creativity).

Creating a culture of human-centered innovation requires teaching people new skills to use in their daily work. These human-centered design skills can spark enthusiasm, promote collaboration, provide repeatable innovation, and measurably impact your work. 

Using Human-Centered Design in meetings and events ensures creativity, innovation and engagement to create transformative change. Whether you seek to make a better product, process or service or just a better company, the activities should be people-focused. A Human-Centered Design approach empowers people to become creative problem solvers. Getting teams and organizations innovating on their own empowers everyone to make the business better.

At Idea360, we understand and use your learning models and process to meet your needs and that of your people. We humanize strategy and visualize change.

Our services are designed for those who are seeking new ways to problem-solve, build something innovative, better understand their organization or their clients, and ask questions in new and creative ways. 

Idea360 creates immersive experiences that help people imagine, collaboratively create and design a better future through strategic visualization, innovative meeting facilitation and interactive human experiences

We keep the human in process design and digital facilitation. 

Visual Thinking

When using Design Thinking, there are literally thousands of tools and methods available to help you discover what people want and how to deliver on their expectations. The challenge is to figure out which ones to use and when to use them. This comes from experience and training. 

One method to enhance creativity is Visual Thinking. 

Visual thinking helps you unlock a different part of our brain. It allows you to think in a non-verbal way, and access parts of your creativity. Most design thinkers call visualization “the mother of all design tools” because it is used in every stage of the design thinking process – from  Empathize to Define, Ideate, Prototype and Test. And even through each round of Iteration, until you get it right. 

Visual Thinking is a human-centered approach that gives you and your team an experience that integrates visual storytelling, design thinking, and digital facilitation. It should foster curiosity among people so they feel a deeper connection to what’s possible, can visualize what they imagine, and will choose to act. You achieve this by engaging in a process that identifies the challenge, conceptualizes solutions and outcomes, and locates you (your place and your role) in the story. When done right, Visual Thinking links the emotional and logical brain, thus leading to smarter choices and actions.

Creative problem solving is better done with a picture that gets everyone on the same page and allows them to see themselves in the picture.

Visual Thinking has a big “return on experience” (ROE) that enables people to develop an emotional connection to the work so they are compelled and inspired to take action toward a solution.

At Idea360, we understand and use your learning models and process to meet your needs and that of your people. We humanize strategy and visualize change.

Our services are designed for those who are seeking new ways to problem-solve, build something innovative, better understand their organization or their clients, and ask questions in new and creative ways. 

Idea360 creates immersive experiences that help people imagine, collaboratively create and design a better future through strategic visualization, innovative meeting facilitation and interactive human experiences

We keep the human in process design and digital facilitation.

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